Which of the following best describes commercialisation?

The concept of commercialisation is best described as preparing items for sale to make a profit. This process often involves taking products, services, or even cultural practices and transforming them into commodities that can be marketed and sold in exchange for monetary gain.

In many contexts, commercialisation can affect how cultural heritage is represented and understood, as it may prioritize profit over authenticity or community value. It tends to focus on the economic aspects of cultural elements rather than their cultural significance. This is why the other options, which involve promoting cultural heritage, establishing norms, or creating social movements, do not accurately capture the essence of commercialisation, as they are more concerned with social and cultural dynamics rather than the economic dimension of selling goods or services.