Which of the following is a method of qualitative research used in society and culture studies?

Interviews are a widely used method of qualitative research in society and culture studies. They allow researchers to gather detailed and nuanced insights into individuals’ experiences, beliefs, and perspectives. This method involves direct interaction between the researcher and the participant, fostering a deeper understanding of complex social phenomena. Through open-ended questions, interviews encourage participants to express themselves freely, which can reveal insights that are not always captured through quantitative methods.

In contrast, surveys typically gather quantitative data through structured questions, limiting the depth of responses. Statistical analysis involves mathematical techniques to examine quantitative data, which does not align with the qualitative nature of interviews. Data mining refers to the process of analyzing large datasets to discover patterns, which is more quantitative and does not typically rely on personal narratives or subjective experiences that qualitative methods like interviews emphasize. Thus, interviews stand out as a distinctive and effective qualitative approach in the study of society and culture.